$39.5B
U.S. jewelry-store sales in 2024
The Census Bureau reports $39,534,546,000 for U.S. jewelry stores in its 2024 annual retail data.
Source: U.S. Census Bureau, 2024 Annual Integrated Economic SurveyReference page
Jewelry market statistics.
Key figures on U.S. jewelry retail, gift buying, and global gold jewelry demand, with a direct source and date for every number.
Last updated November 13, 2026
A current view of the jewelry market.
Jewelry is both a personal purchase and a major gifting category. The figures below make that picture easier to understand, from U.S. retail sales to the changing value and volume of gold jewelry worldwide.
#1
$6.5B
planned U.S. Valentine’s Day jewelry spending in 2025
The National Retail Federation’s 2025 holiday survey placed jewelry among the leading gift categories by planned spend.
Source: National Retail Federation and Prosper Insights & Analytics, January 202522%
of U.S. consumers planned to give jewelry for Valentine’s Day in 2025
The same NRF survey measured intended gift categories, alongside total holiday spending plans.
Source: National Retail Federation and Prosper Insights & Analytics, January 2025$172B
global gold jewelry demand by value in 2025
The World Gold Council reported a record value even as higher prices reduced the volume of jewelry purchased.
Source: World Gold Council, Gold Demand Trends, Full Year 20251,542t
global gold jewelry consumption in 2025
This was 18% lower than 2024 by volume, according to the World Gold Council’s full-year figures.
Source: World Gold Council, Gold Demand Trends, Full Year 2025313t
global gold jewelry consumption in Q3 2026
The World Gold Council reported Q3 demand value of $43 billion, while consumption volume was down 17% from Q3 2025.
Source: World Gold Council, Gold Demand Trends, Q3 2026Sources and method
Numbers with context.
This page uses the latest available figures from the U.S. Census Bureau, the National Retail Federation, and the World Gold Council. Dollar amounts and demand measures are kept in the units reported by each source. Holiday figures are consumer spending plans, not final sales, and gold-jewelry figures describe the worldwide market rather than OKAL’s collection.
- U.S. Census Bureau, 2024 Annual Integrated Economic Survey
- National Retail Federation and Prosper Insights & Analytics, 2025 Valentine’s Day survey
- World Gold Council, Gold Demand Trends: Full Year 2025
- World Gold Council, Gold Demand Trends: Q3 2026
Cite this page
OKAL Jewelry. “Jewelry Market Statistics.” Updated November 13, 2026. https://okaljewelry.com/jewelry-market-statistics
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